Contexa
Showing the tool working, not just describing it.
Context & Concrete Constraints
Key Engineering & Design Decisions
Motion carries the pitch the copy doesn't have to
Static screenshots of a writing tool are just screenshots of a text box. The interface panels animate through their actual states—generating, rewriting, proofreading—using Lottie rather than a static screen, so the product's core action is visible before a visitor reads a single feature description.
The interface previews inside the landing page mirror the real plugin, not a mockup of it
Every panel shown—the co-writing sidebar, the tone selector, the brand style picker—is built to match the actual Figma plugin UI. A visitor evaluating whether this fits their workflow is looking at the real interface, not an idealized landing-page version of it.
Brand personalization gets shown through recognizable logos, not an abstract feature list
Instead of describing "brand style adoption" as a bullet point, the section shows a grid of familiar brand logos the tool can reference. It turns an abstract AI capability into something a visitor can immediately picture applied to their own brand.
